Apple supports new music launch: Report
Apple Inc is backing a music startup launched by one of its former executives.
Called Gamma, the company is the brainchild of former Apple Music Global Creative Director Larry Jackson and veteran music executive Ike Youssef. It positions itself as an alternative to traditional record companies.
“Today’s culture-shaping artists create not only music, but also videos, films, podcasts, fashion and more,” Jackson said in a statement Wednesday. “They shouldn’t have to jump through so many hoops to express themselves.
Gamma says it supports content creation — whether it’s music, video or podcasts — and offers audio and video distribution through Vydia, a company it acquired in December 2022.
Early projects include working with Snoop Dogg and his Death Row catalog, Rick Ross and Naomi Campbell, Gamma said. It also plans to partner with Todd Boehly’s Eldridge, whose investments include the Los Angeles Dodgers, as a major backer.
The independent studio A24 is one of the start-up’s investors. Gamma declined to comment on the published report, which says it has about $1 billion in capital.
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